Can a romantic drama truly captivate audiences for two weeks straight? Ek Deewane Ki Deewaniyat has been on a rollercoaster ride at the box office, and its 15th-day performance is no exception. But here's where it gets interesting: after a strong initial run, the film's collections have started to taper off, raising questions about its long-term appeal. Let's dive into the numbers and explore what this means for the film's overall success.
The romantic drama, directed by Milap Milan Zaveri and produced by Play DMF, starring Harshvardhan Rane, Sonam Bajwa, Shaad Randhawa, and Sachin Khedekar, has been a topic of discussion among Bollywood enthusiasts. Over its first 14 days, the film amassed an impressive ₹66.05 Cr India net, showcasing its initial draw. However, on its 15th day, the collection dipped to approximately ₹0.73 Cr, reflecting a significant drop in audience turnout. Is this a sign of waning interest, or is it a natural progression for a film in its third week?
Here’s a detailed breakdown of Ek Deewane Ki Deewaniyat's box office journey so far:
| Day | India Net Collection | Change(+/-) |
|---------|--------------------------|------------------|
| Day 1 | ₹ 9 Cr | - |
| Day 2 | ₹ 7.75 Cr | -13.89% |
| Day 3 | ₹ 6 Cr | -22.58% |
| Day 4 | ₹ 5.5 Cr | -8.33% |
| Day 5 | ₹ 6.25 Cr | 13.64% |
| Day 6 | ₹ 7 Cr | 12.00% |
| Day 7 | ₹ 3.5 Cr | -50.00% |
| Day 8 | ₹ 4.5 Cr | 28.57% |
| Day 9 | ₹ 3 Cr | -33.33% |
| Day 10 | ₹ 2.65 Cr | -11.67% |
| Week 1 Total | ₹ 55.15 Cr | - |
| Day 11 | ₹ 2.35 Cr | -11.32% |
| Day 12 | ₹ 3.15 Cr | 34.04% |
| Day 13 | ₹ 3.75 Cr | 19.05% |
| Day 14 | ₹ 1.65 Cr | -56.00% |
| Day 15 | ₹ 0.73 Cr | -55.76% |
| Total | ₹ 66.78 Cr | - |
The film's occupancy rates on its 15th day further highlight the shift in audience behavior. With an overall Hindi occupancy of 11.84%, the morning shows saw the highest turnout, while afternoon, evening, and night shows recorded no occupancy. Regional performances varied, with Mumbai, NCR, and Pune leading at 14%, 14%, and 15% respectively, while cities like Chennai and Surat lagged behind.
But here's the controversial part: Despite its initial success, the sharp decline in collections raises questions about the film's narrative appeal and marketing strategy. Did the audience find the story relatable enough to sustain interest beyond the first week? Or did the competition from other releases play a role? These are the questions that spark debate among film enthusiasts.
For context, let’s look at the lead actors' top-performing films. Harshvardhan Rane's Ek Deewane Ki Deewaniyat leads with ₹66.05 Cr, followed by Sanam Teri Kasam (₹42.28 Cr) and Savi: A Bloody Housewife (₹7.84 Cr). Sonam Bajwa, on the other hand, has Housefull 5 as her highest grosser with ₹183.38 Cr, followed by Ek Deewane Ki Deewaniyat and Baaghi 4 (both at ₹53.38 Cr).
As we analyze these numbers, it’s clear that Ek Deewane Ki Deewaniyat has had a commendable run, but its future at the box office remains uncertain. What do you think? Will the film regain its momentum, or is this the beginning of its decline? Share your thoughts in the comments below and let’s keep the discussion going!
Disclaimer: The box office data presented here is compiled from various sources and our own research. While we strive for accuracy, these figures are approximate, and we do not claim their authenticity.
