Globo, the Brazilian media giant, is celebrating its 100th anniversary, and it's clear they're not just resting on their laurels. They're actively shaping the future of global entertainment. From partnerships with major players like Anonymous Content, BBC, and Fox to innovative co-productions and format deals, Globo is expanding its reach and influence. But how are they doing it? Let's dive in.
At the Mipcom Showcase in Cannes, Globo unveiled a series of exciting developments, signaling a renewed commitment to international collaborations. Angela Colla, Globo's Head of International Business and Co-productions, highlighted the company's strategy to evolve beyond its successful telenovelas and embrace diverse entertainment formats and business models. This isn't just about staying relevant; it's about becoming a global leader.
One key strategy is format deals. Globo is selling the rights to adapt its popular shows for international audiences. For instance, Globoplay has partnered with Anonymous Content for a U.S. version of "The Others," a series exploring themes of intolerance. The format has already been sold to Germany and Greece, demonstrating the international appeal of Globo's content.
Further expanding its global footprint, Globo has partnered with Turkey's Ay Yapim, resulting in the worldwide success of "Leyla," a Turkish adaptation of the telenovela "Brazil Avenue," which has been sold to over 20 countries. Additionally, the format for "All the Flowers" has been licensed to Greece, and a deal with Portugal's SIC network for "Pages of Life" has been secured. This highlights the power of storytelling to transcend cultural boundaries.
Another significant move is international co-production. Globo is collaborating with top-tier creatives and companies to create high-quality content. A notable example is the upcoming series "Paranoia," a co-production with Ron Leshem (creator of "Euphoria"), Koby Gal Raday, Ilda Santiago’s Janeiro Studios, and Globoplay. Described as a blend of "Black Swan," "Whiplash," and "The Queen's Gambit," this project promises to be a must-watch.
And this is where it gets interesting: Globo and Fox Entertainment Studios are joining forces to produce an original English-language Christmas movie set and filmed in Brazil. This collaboration aims to authentically represent Brazilian culture and traditions, including their unique Christmas celebrations. This is a smart move, as it could create a cultural bridge.
Adding to the mix, BBC Studios and Globo have signed a co-production deal for a docuseries set in the Amazon rainforest. This partnership underscores Globo's commitment to producing high-quality documentaries that resonate with global audiences.
Other co-production arrangements include partnerships with Telemundo Studios, Beta Film, Fremantle, and Gaumont USA. These collaborations are set to bring a diverse range of content to audiences worldwide.
In terms of content sales, Globo has licensed "All the Flowers" and "Xuxa, the Documentary" to Argentina's Telefe. Globoplay's recent release, "Perfect Days," has become the most-watched original series on the platform since its premiere. Another hit, "Anything Goes," achieved a remarkable audience share in Brazil. Globo's commitment to quality and diverse storytelling is evident in its ability to attract both viewers and brands, with 16 brands participating in branded content actions.
Colla emphasized Globo's dedication to quality, responsible storytelling, and diversity in content and business models. But here's where it gets controversial: Globo's success is built on a foundation of telenovelas, which, while popular, are sometimes criticized for their formulaic nature. Are they evolving enough to stay ahead of the curve?
What do you think? Do you see Globo as a leader in global entertainment, or are they still reliant on traditional formats? Share your thoughts in the comments below!
