The world of luxury watches is undergoing a quiet revolution, with a new trend that's turning heads and captivating watch enthusiasts. But here's where it gets controversial... Is it a piece of jewelry or a timepiece? The answer is both, and it's all about the bangle watch. These watches are not just a stylish accessory; they're a fusion of high jewelry and fine watchmaking, blurring the lines between the two. From Vacheron Constantin to Cartier and Chanel, heritage brands are investing in gem-set designs and bangle formats that are redefining what a watch can be. The popularity of bangle watches has skyrocketed in the past five years, with jewelry brands leading the charge. In 2019, Van Cleef & Arpels unveiled its Perlée Toi & Moi watches, open bangles that reveal time by sliding aside one of the ornamental stones. This trend gained momentum in 2023 when Cartier reintroduced its Baignoire watch, a timeless design dating back to 1912, on a rigid gold bracelet. The success of Cartier's Baignoire was in its ability to embody several key trends: a smaller case size, the timeless appeal of precious metals, and a sleek bangle that can be layered with other bracelets. This cross-pollination between jewelry and watchmaking perfectly captures the contemporary zeitgeist. This autumn, two hybrids made their debut - Aeterna by Bvlgari and Chanel's Première Galon - both reinterpretations of popular house classics. At Bvlgari, Aeterna is an open bangle with two geometric-rendered snake heads obliquely facing each other, inspired by the brand's Viper jewelry collection. At Chanel, the new Première is a direct translation of the brand's iconic couture code, the braid, with a rigid bangle made of 18ct yellow gold. But is it a piece of jewelry or a timepiece? The answer is both, and it's up to the wearer to decide. So, what do you think? Is it a piece of jewelry or a timepiece? Share your thoughts in the comments below!
